There is nothing warmer for the heart than memories, right?
Scrapbooking is ideal hobby for capturing memories not only in memory but also in an album.
Additional details, photos, trophies and much more tell us great stories. How about you make money on this?
If you are the most talented scrapbooker, then there is nothing shameful in helping others. And I will tell you where to start.
How to Start a Scrapbooking Business?
To begin with, you should understand that scrapbooking is a promising niche as a business idea since the appearance of the product attracts the attention of a diverse audience.
But scrapbooking can be not only promising but also successful if you determine the specifics of your scrapbooking business.
The Market Researcher is the King of the Market
Only regular monitoring and market research can make you its leader.
First, explore the trends in such a way that you are an innovator, the only possessor of certain knowledge. Next start monitoring suppliers of everything you need for your unique work.
Communicate with the industry and thereby explore your competitors, the specifics of their work and their suppliers; know them all.
You can be a universal scrapbooker or hone your skills in only one direction (wedding or devoted to birthdays).
As a result of full-scale monitoring, you should have a clear idea of what you will design, what kind of offer you will make for potential customers and who your target audience is.
To do this, you must be an expert and understand the essence of the details such as a bar, material or layout.
Start Branding Campaign
A loud name, an attractive logo will bribe your target audience from the first mention.
The name of your business must be compact, catchy, literate and easily memorable. To a greater extent, the name should be unique and not repeat any company even from the 17th century.
Separate your business from the total number of competitors and determine the niche of people who will be interested in your product. With this very important factor in mind, you can come up with a name, and then a business logo.
After the title, register your business as a legal entity with the help of the local Chamber of Commerce.
Office Anywhere, Even in the Kitchen
The next important step to establishing your own business will be the definition of the workplace.
Your office can be a separate rented place or a table in your kitchen. It does not matter for the final result; work where you will be most convenient.
But mind that your work should be equipped at the highest level. After all, it will not only be a place for scrapbooking, but also for meeting with customers.
It means that at your workplace there should be at least a table, a couple of chairs, a phone and all the necessary tools for work.
I hope you also decided on the style of work because if you want to work in a digital style, you need a computer and a printer.
What Do You Suggest?
Yes, I realized that you offer services to create scrapbooking albums, but which ones?
Do you offer both digital and traditional scrapbooking?
Determine the specific specifics, the direction that you will make better than all.
For example, you can create scrapbooking albums in a certain style, in a particular theme. Or maybe you want to teach clients the skills that you possess.
In that case, you need to decide what classes you will be conducting – group or individual.
After determining the specific area of work, you need to evaluate your services, as well as the frequency of how you will take a fee.
It is about the pay after each lesson or a month. If you will provide services for creating an album, will you take an advance payment or take payment after completing the work.
You can also sell scrapbooking tools as well as your side business.
Where Will You Get the Necessary Products?
Monitoring was the first link in the overall business chain, suppliers should be studied, and the best of them can be selected as providers of success in your business.
Choose the shops where the materials, details, laces, washi tapes, stickers, scrapbooking glue and other ornaments are most presented to you. It is okay that there are several such suppliers.
Remember that no one will take your word for it. Stunning stories about a million satisfied customers, from which breathtakingly inspire confidence just like fortune telling at the station. What to do?
Make a portfolio that will tell you more about your talent and skills than thousands of words.
Scrapbooking allows you to save on free work, as other freelancers should do. You can create your portfolio from the albums that you did for your private archive.
But every copy of your portfolio should correspond to all the niche requests in which you are going to work.
Gather a Team of Professionals
Even if you are not going to take several orders at the same time, you will need the help of third-party professionals.
For example, graphic designers will make the logo of your business, and copywriters – branding. You need a website and business cards that will tell you about a potential target audience.
As many people as possible should know about you, and about the services that you provide. The site and the transfer of business cards through friends will not pick berries from around the field; for the maximum recognition, you have to put it to the maximum.
Tell about yourself at any exhibitions that take place in your city or somewhere nearby.
A related business can also provide a service to the development of your business. If you are engaged in scrapbooking, devoted to travel, weddings or birthdays, then contact the companies that organize these events; perhaps you will be useful to each other.
On the basis of the above basic path, set yourself several goals that you must achieve in the near future.
All start-ups dream of recouping costs, and this is logical. But one dream, it’s not serious, so expand your horizons.
Try to earn more than several times more competitors, get five hundred positive feedback’s from customers for the year and so on.